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@MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia

by Mark Burgess

Originally published on Rutgers Executive Education Blog, Tue, May 19, 2015 Blog by:  Mark Burgess 1. Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with...

Designing a Social Employee Pilot Program by @mnburgess #SocBizChat #SocBiz

by Mark Burgess

Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat If your...

Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands

by Cheryl Burgess

  Welcome to the new global ideas economy where huge companies are vying for our love and respect with big ideas over products. There is an art and a science to coming up with global brand ideas that help focus and grow a company. As social media is rising in...

Join @RDucre #IBM & @CKBurgess for a @SocialEmployee Discussion at @IM_Week – Integrated Marketing Week #IMW14 #SocBiz

by Cheryl Burgess

I am proud to announce that I will be joining Renee Ducre (@RDucre), the global marketing director at IBM (@IBM), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee, as part of the events of the second annual...

Join @RDucre #IBM & @CKBurgess for a @SocialEmployee Discussion at @IM_Week – Integrated Marketing Week #IMW14 #SocBiz

by Sam Kennedy

I am proud to announce that I will be joining Renee Ducre (@RDucre), the global marketing director at IBM (@IBM), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee, as part of the events of the second annual...

Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA

by Mark Burgess

The following post by Mark Burgess (@mnburgess) was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. By 2020, the term “advertising” will be redefined from today’s definition of “paid media only” to...
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