I am proud to announce that I will be joining Renee Ducre (@RDucre), the global marketing director at IBM (@IBM), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee, as part of the events of the second annual Integrated Marketing Week (@IM_Week). The conference, set to take place from June 3-4 in New York City, promises to be an excellent meeting of minds as today’s marketers join together to discuss the latest trends in the dawning era of multichannel marketing.

Topics to be discussed include an overview of what it means to be a social employee are and why they’re valuable, how brands can build thriving cultures of social employees within the workplace, and why social executives are so essential to the whole process. I am very excited to share my thoughts with Renee, whose company, IBM, has been an active champion of the social employee and is featured prominently in our book.

Here is all you need to know to register for the conference and attend our discussion:

Date: Wednesday, June 4th

Time: 12:35–1:05 p.m.

Description: Click here for a full description of both our conversation and the rest of the day’s events.


To promote this event, we are happy to share special registration discounts for the conference. Follow the links below to save on your registration costs.

  • Tuesday Pass (save $150) – Use discount code “DTD620”
  • 2-Day Pass (save $150) – Use discount code “SDM620”
  • Wednesday Pass (save $150) – Use discount code “SWD620”

It’s a great honor to be a part of such an exciting event. A special thank-you to all the organizers responsible for putting this event together!

For the full list of speakers, click here.


Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

Tom Peters CROP_W Favorite Biz Book Nov


Tom Peters (Twitter) attribution PPT

Tom Peters signature copy
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!


Please check out @SocialEmployee media buzz! Click Here

Join @SocialEmployee Google+

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand


Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and journalist for The Economist and Fast Company

Download ~> Free Chapter 3 – “Brands Under Pressure”



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