by Sam Kennedy
The following post by Cheryl Burgess (@ckburgess) was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye...
by Cheryl Burgess
The following post by Cheryl Burgess (@ckburgess) was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye...
by Cheryl Burgess
Acknowledge the Revolution It is happening all around you. People are talking. Whether you realize it or not, your company is the topic of conversation – inside the organization and out. And while you are powerless to stop it, you do have a choice: you can engage...
by Mark Burgess
Everything changes. You might say that even change itself changes. For years, marketers have focused on what is called the AIDA model, in which brands drive Awareness, Interest, and Desire for products to achieve Action (purchase). The fundamental problem with the...
by Mark Burgess
The Problem Today, the subject of Integrated Marketing Communications is hotter than ever. It’s a source of competitive advantage. However, both planning and executing remain a challenge. In this rapidly evolving, ever-changing landscape, marketers are challenged...
