Join @ckburgess and @mnburgess for a @SocialEmployee book signing at #PivotCon Sponsored by @Dynamic_Signal Oct 15-16 in NYC
If you don’t have your copy of The Social Employee yet, the 2013 Pivot Conference is the time to get it! On October 16 at 10:35 a.m. in the Pivot Exhibition Hall, Blue Focus Marketing founders Cheryl Burgess and Mark Burgess will be signing copies of the Amazon...
NEWS! Kred CEO @AndrewGrill is joining @IBMinteractive to help w/ #IBM #SocBiz #SocialBusiness
EXCITING NEWS! Social Business thought leader, Andrew Grill (@AndrewGrill) announced today that he will be joining IBM Interactive (@IBMInteractive) to help with IBM's social business. Read more at https://bit.ly/GLqLSM . Andrew sent a tweet today announcing his move...
Join @ckburgess to talk @SocialEmployee on @IBM #P4SPChat Thurs, Oct 10th 12-1 ET @SmarterPlanet
This Thursday, October 10, from 12-1 p.m. ET, I will be the featured guest on IBM’s #P4SPChat series. The chat, part of IBM’s Smarter Planet program, will be focused around the ideas presented in our Amazon best-selling book The Social Employee (McGraw-Hill, 2013)....
@SocialEmployee 'Secret Sauce' by @DavidBrier on @FastCompany #IBM #Cisco #Dell #Adobe
It’s hard to believe it, but our McGraw-Hill book The Social Employee has now been on bookshelves for nearly two months. Since its release, the book has been a mainstay on several Amazon best-seller lists in business. We’re very excited to see the response The Social...
@SocialEmployee ‘Secret Sauce’ by @DavidBrier on @FastCompany #IBM #Cisco #Dell #Adobe
It’s hard to believe it, but our McGraw-Hill book The Social Employee has now been on bookshelves for nearly two months. Since its release, the book has been a mainstay on several Amazon best-seller lists in business. We’re very excited to see the response The Social...
Does Your @SocialEmployee Know the “Why” of Your Brand?
The words we use in the business world speak to our collective dreams and aspirations. Every few years or so, new buzzwords come in to replace the old ones, pointing our way like the North Star to our future. The language we use reflects how we see ourselves at our...
Does Your @SocialEmployee Know the "Why" of Your Brand?
The words we use in the business world speak to our collective dreams and aspirations. Every few years or so, new buzzwords come in to replace the old ones, pointing our way like the North Star to our future. The language we use reflects how we see ourselves at our...
@BlueFocus Founders @CKBurgess and @MNBurgess to Speak at @pivotcon 2013 Pivot Conference, Oct. 15-16 in NYC
Blue Focus Marketing is pleased to announce that co-founders Cheryl Burgess and Mark Burgess will be speaking at the 2013 Pivot Conference, set for October 15 & 16 in New York City. They will be joined on stage with David C. Edelman, Global Co-Leader,...
Leadtail Releases 2013 B2B Social Marketing Report
B2B marketing firm Leadtail has recently released the B2B Social Marketing Report: Marketing Executives on Twitter. The aim of the survey was to provide a glimpse into the social media usage and posting habits of prominent B2B marketers during Q1 2013....
![@Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]](https://www.bluefocusmarketing.com/wp-content/uploads/2013/08/MC687_Resolution_FINAL_SocialEmployee_infographic1-copy-2-150x150.jpg)
@Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work, available now through McGraw-Hill, we explain that a brand cannot communicate externally unless it first learns to communicate...
Join @SocialEmployee (McGraw-Hill, 2013) Google+ Community
With our new McGraw-Hill book, The Social Employee: How Great Companies Make Social Media Work, now among Amazon’s top sellers in several business categories, we have found ourselves engaged in a wealth of exciting conversations regarding the content of the book....
Announcing the Blue Focus Marketing Social Employee Workshop @SocialEmployee
I am pleased to announce the launch of Blue Focus Marketing’s latest venture, The Social Employee Workshop. This dynamic workshop expands on the ideas and arguments put forth in our recent McGraw-Hill book, The Social Employee (currently an Amazon best seller in...
Why People Love Social Brands
One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. What really matters is why people would want to purchase your brand. If you start with the why, the personality you will create...
Top 5 Mistakes In Content Marketing
Last fall on the Networking Exchange Blog, I presented a 10-step blueprint for building a successful content marketing strategy. The post generated some good discussion, with a few commenters calling attention to some of the basic challenges of this burgeoning...
New One-Minute Book Trailer Presents The Social Employee (McGraw-Hill) @SocialEmployee #socbiz
The Social Employee @SocialEmployee is an Amazon Best Seller! One underlying theme in our book The Social Employee: How Great Companies Make Social Media Work, available now through McGraw-Hill, is the idea that establishing real connections with real people matters....
