![[VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz](https://www.bluefocusmarketing.com/wp-content/uploads/2011/07/Divider_Line_Blue_shadow1-3012_400x15.jpg)
[VIDEO] Watch @MNBurgess Discuss “The Rise of the Social Employee” at @tedxnavesink @TEDx @SocialEmployee #SocBiz
Last month, I had the great honor of presenting a talk at TEDxNavesink (@tedxnavesink) at Two River Theater in Red Bank, NJ. My talk, titled “The Rise of the Social Employee,” covered themes established in our Amazon best-seller The Social Employee (McGraw-Hill,...
Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands
Welcome to the new global ideas economy where huge companies are vying for our love and respect with big ideas over products. There is an art and a science to coming up with global brand ideas that help focus and grow a company. As social media is rising in...
Trouble With the Curve: Dad's Advice Bane by @marketingbard #HappyFathersDay #dad #FathersDay
Dads shoulder a terrible, horrible, no good, very bad, burden. Our advice track record [gulp] sucks. We have trouble with the curve. For an enormous swath of time, we struggle to spawn value from our freely given advice. As we head into Father's Day, this advice bane...
![[VIDEO] The Rise of the Social Executive #SocBiz @Glassdoor @SocialEmployee](https://www.bluefocusmarketing.com/wp-content/uploads/2014/01/Are-You-A-Social-Executive_Final1-96298_400x250.jpg)
[VIDEO] The Rise of the Social Executive #SocBiz @Glassdoor @SocialEmployee
There is an old saying that a rising tide lifts all boats. The basic premise behind this idea is that when favorable conditions are created, whether in an economic or cultural context, then everyone benefits. In social business, we have argued that it is the...
![[BOOK REVIEW] Aaker on Branding – 20 Branding Tips From Marketing Expert @DavidAaker #brands #socbiz](https://www.bluefocusmarketing.com/wp-content/uploads/2014/06/Aaker_book-30932_350x250.jpg)
[BOOK REVIEW] Aaker on Branding – 20 Branding Tips From Marketing Expert @DavidAaker #brands #socbiz
Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter...
Join @RDucre #IBM & @CKBurgess for a @SocialEmployee Discussion at @IM_Week – Integrated Marketing Week #IMW14 #SocBiz
I am proud to announce that I will be joining Renee Ducre (@RDucre), the global marketing director at IBM (@IBM), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee, as part of the events of the second annual...
Join @RDucre #IBM & @CKBurgess for a @SocialEmployee Discussion at @IM_Week – Integrated Marketing Week #IMW14 #SocBiz
I am proud to announce that I will be joining Renee Ducre (@RDucre), the global marketing director at IBM (@IBM), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee, as part of the events of the second annual...
Announcing #SocSales Jam 6/10: The Ultimate Social Sales Playbook (LIVE)
I am pleased to announce I will be joining 21 of the world’s most influential social sales experts during a one-hour #SocSales Twitter Jam on Tuesday, June 10th, at 2:00 pm ET. Experts including Craig Elias, Jeb Blount Jeffrey Gitomer, Jeffrey Shanks, Jill Rowley,...
![[VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling](https://www.bluefocusmarketing.com/wp-content/uploads/2013/10/Mobius_Strip_Video_eMail_B.fw_-248661_400x250.png)
[VIDEO] Ride the Möbius Strip to #SocialBusiness Success @SocialEmployee #SocBiz #SocialSelling
A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. As our roster of video content continues to expand, we find ourselves circling back on our earlier videos as a way of revisiting the concepts presented...
![[PODCAST] Social Employees w/ @RobertHThompson @mneiss & @Tom_Peters Special Mention #SocBiz #SocialBusiness @SocialEmployee](https://www.bluefocusmarketing.com/wp-content/uploads/2013/08/TSE_Front_NEW3D-830x1024-268551_400x250.png)
[PODCAST] Social Employees w/ @RobertHThompson @mneiss & @Tom_Peters Special Mention #SocBiz #SocialBusiness @SocialEmployee
Yesterday, we had the pleasure of speaking with Robert Thompson (@RobertHThompson) for his weekly Thought Grenades podcast. The conversation centered around the ideas and...
[PODCAST] Social Employees w/ @RobertHThompson @mneiss & @Tom_Peters Special Mention #SocBiz #SocialBusiness @SocialEmployee
Yesterday, we had the pleasure of speaking with Robert Thompson (@RobertHThompson) for his weekly Thought Grenades podcast. The conversation centered around the ideas and...
ANNOUNCEMENT: @Forbes Top 40 Social Media #Marketing Masters #SocBiz #SocialSelling
Social marketing is a tricky proposition. To be successful, one must develop a strong presence on social channels, but they must do so without appearing pushy, needy, vain, or otherwise undesirable and unworthy of attention. At its core, this means that skills like...
![[NEW 2 Min. VIDEO] Master Your Personal Brand @SocialEmployee #SocBiz #SocialEmployee #SocialBusiness](https://www.bluefocusmarketing.com/wp-content/uploads/2013/07/Video-5-FINAL-Personal-Brand-71109_400x250.jpg)
[NEW 2 Min. VIDEO] Master Your Personal Brand @SocialEmployee #SocBiz #SocialEmployee #SocialBusiness
Blue Focus Marketing is happy to announce the release of our newest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Following in the tradition of our previous videos, which focused on the brand/employee...
![Is Your Brand Generating Enough Gravity? [VIDEO] @SocialEmployee #SocialEmployee #socbiz](https://www.bluefocusmarketing.com/wp-content/uploads/2013/07/Planet_iPad_YouTube_FINAL1-242825_400x250.png)
Is Your Brand Generating Enough Gravity? [VIDEO] @SocialEmployee #SocialEmployee #socbiz
Several months ago, we released our first video in support of our Amazon best-selling book, The Social Employee. The video, which we affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the...
@tom_peters & @RobertHThompson "What Does 'Social' Mean to You?" #SocBiz #SocialMeans #SocialEmployee
What does the word “social” mean to you? When asked a question like this, many of us might roll our eyes at how obvious the answer seems. Nevertheless, I found myself chewing on this idea lately after a tweet I received from Tom Peters (@tom_peters) a little over a...
