Video 5 FINAL Personal Brand


Blue Focus Marketing is happy to announce the release of our newest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Following in the tradition of our previous videos, which focused on the brand/employee relationship (“Think of your brand as a planet”), social marketing communications (“What is a Möbius strip?”), and social executives (“Are you a social executive?”), our latest entry tackles the world of employee branding, or what we like to call the #SocialYou.

The #SocialYou, inspired by Tom Peters’s (@tom_peters) now immortalized concept of “Brand You,” represents the cultivation of a digital persona through the process of seeking, joining, building, and ultimately contributing to communities of shared interest via social media channels. At the heart of this process is the idea that a strong #SocialYou gives people greater freedom in their professional careers —whether they’re looking for a new job, beginning their professional careers, or working to build a stronger reputation within an organization.

A special thanks to Tom Peters (@Tom_Peters) for viewing and commenting on our video!  See Tom’s tweet below.


Tom Peters brand you



Watch our video!

In the coming months, we’ll be exploring the concept of the #SocialYou in greater detail, demonstrating the myriad of ways that a dynamic personal brand creates a host of new opportunities for social employees. Every employee has the power to distinguish themselves from other prospective employees by putting their skills and expertise front and center on social channels.

And if they can do it, so can you. What are you doing the make your #SocialYou shine?


Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.

Tom Peters CROP_W Favorite Biz Book Nov


Tom Peters (Twitter) attribution PPT

Tom Peters signature copy
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!


Please check out @SocialEmployee media buzz! Click Here

Join @SocialEmployee Google+

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” JEZ FRAMPTON, Global Chairman and CEO, Interbrand


Amazon_agold-bookThe Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FORMcGrawHill_RedEWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company

AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and journalist for The Economist and Fast Company

Download ~> Free Chapter 3 – “Brands Under Pressure”



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