Lately at Blue Focus Marketing (@BlueFocus), we’ve been putting a lot of emphasis on the concept of employee branding and why it is an essential aspect of worker culture in the age of social business. In fact, in the coming weeks, we intend to continue to focus...
Toward the end of a previous post detailing one of our many experiences at the 2014 IBM Connect Conference, I linked to this video, which contains a brief excerpt from a chat we had with Socialized! author Mark Fidelman (@MarkFidelman) about the role of the...
[WEBINAR] Why B2B Marketers Should Leverage Employee Use of Twitter Wednesday, March 19th, 2014 1:00 – 2:00 p.m. EST As the marketplace and workplace fuse together through social technologies, Twitter continues to gain momentum. In order to transform a business into a...
I am very pleased and humbled to announce that I have been invited to deliver a talk at the upcoming TEDx Navesink event on Sat., May 10, at the Two River Theatre in Red Bank, New Jersey. All talks that night will focus in some way on the event’s announced theme of...
A good way to measure the success of an event is how much you end up posting about it after it’s all over. Here we are, a month after the 2014 IBM Connect Conference, and I still have more exciting content to share with you. In this video, I had a chance to speak with...
In an earlier post, I shared my thoughts on what a wonderful experience it was to be a part of the 2014 IBM Connect Conference in January. As I explained then, there is always electricity in the air whenever I’m in a room full of IBMers. Through everything they do,...
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