[WEBINAR] Why #B2B Marketers Should Leverage Employee Use of Twitter w/ @michaelido @PeopleLinx
by Cheryl Burgess |
[WEBINAR] Why B2B Marketers Should Leverage Employee Use of Twitter
Wednesday, March 19th, 2014 1:00 – 2:00 p.m. EST
As the marketplace and workplace fuse together through social technologies, Twitter continues to gain momentum. In order to transform a business into a social business, companies need to develop more than a linear presence on Twitter.
With the right technologies and training, Twitter is one of the most powerful social tools, connecting and transforming brands in the digital bazaar.
In this webinar, you’ll learn:
• Why it’s important to empower your employees on Twitter
• How to enhance brand awareness and drive traffic through Twitter
• How to connect with B2B thought leaders and influencers on Twitter
This free webinar is a must-join for employers, employees, digital marketers and strategists, and leaders who want to transform their business into a successful social business.
Cheryl Burgess is co-founder and CEO of Blue Focus Marketing®, a consulting firm that delivers future-ready marketing and training solutions to customer-centric organizations. She is the co-author of a groundbreaking new book: The New Marketing: How to Win in the Digital Age -- a book that looks to the future rather than analyzing the past, based on the contributions of CMO trailblazers and martech disruptors, behavioral economics luminaries at Yale and marketing sages at Kellogg and Wharton. She is also the co-author of the pioneering and bestselling book, The Social Employee, which features in-depth success stories from IBM, AT&T, Cisco, Dell, Adobe, Southwest, and Domo.
Cheryl is a global speaker and has been named a Top 12 Business Speaker by HuffPost. She is a LinkedIn Learning course author for Social Employees: The New Marketing Channel. Cheryl’s ideas have appeared in MIT Sloan Management Review, HBR Italia, Fast Company, and Forbes; she is a former special advisory board member to The Economist and The Economist Intelligence Unit. Other projects include the Wharton Future of Advertising 2020 program and the popular Wharton Business Radio ‘Marketing Matters’ series on XM Radio. As an IBM VIP influencer and futurist, Cheryl has spoken at numerous IBM events and contributed to leading initiatives such as The Future of Work.
Cheryl is an advisory board member to Omnicom’s sparks & honey, a technology-led cultural consultancy that is disrupting the consulting, research, and agency worlds.
She is a frequently invited guest speaker for Rutgers University graduate programs and has earned a BA in Journalism from the University of Pittsburgh. Twitter: @ckburgess