I am very pleased and humbled to announce that I have been invited to deliver a talk at the upcoming TEDx Navesink event on Sat., May 10, at the Two River Theatre in Red Bank, New Jersey. All talks that night will focus in some way on the event’s announced theme of “Play.” My talk, titled “Reignite Your Life’s Work Through Play” will focus on the idea of incorporating one’s passion and sense of play into their professional lives as part of the essential process of personal branding in the social business age. From the event abstract:
As the saying goes, “All work and no play makes Jack a dull boy.” However, today’s workforce champions a new motto: “All work is play”—and play can make you a star! Personal branding is a win/win for both employers and their social employees, a natural extension of “you”: engaged, playful, and brimming with passion. Social media allows us to celebrate our work—revolutionizing how brands relate to social employees and how employees relate to their communities. After all, if you can’t show the world your work excites you, why should you expect it to excite anyone else?
Blue Focus Marketing CEO Cheryl Burgess (@CKBurgess) and I first began fleshing out the idea of personal branding and celebrating one’s passions during our work on our Amazon best-selling book, The Social Employee. And since then, our own passion for the subject has only grown. Our interests, the things we love doing day in and day out, fuel not only our personal lives, but our professional ones as well. Disruptive innovation in the workplace requires a healthy, robust imagination, which we feed in large part through external influences.
Such a philosophy in practice helped us come up with some of the key metaphors in our book, such as the brand as a planet and the Möbius strip. Without taking a look at the world around us once in a while and participating in new experiences, we run the risk approaching our jobs as a proscriptive, paint-by-numbers affair, when really it should be anything but. The benefits of enriching our professional lives through play don’t just help us in our immediate jobs but also make us more desirable prospective employees for recruiters as they scan social media profiles on LinkedIn and Twitter in search of the right fit for their unique corporate culture.
My thanks again to the organizers of this TEDx event. It has already been a great pleasure interacting with such a fine group of people, and it is truly an honor to be a part of such a respected community of thought leaders by joining the TED ranks. I am thrilled to bring the @SocialEmployee Revolution to the halls of the Two River Theatre—wherever the revolution may take us next!
Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here.
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
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“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
FOREWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and a columnist for Fast Company and The Atlantic
Download ~> Free Chapter 3 – “Brands Under Pressure”