Future of #SocialBusiness isn’t about connecting people. It’s about training people. by @mnburgess
by Mark Burgess |
The future of social business isn’t about connecting people.
It’s about training people.
The future of social business isn’t about connecting people. It’s about training people. It’s about putting knowledge first. It’s about creating a culture of lifelong learners and empowering social employees to be adaptive, engaged brand ambassadors.
This is the future social giant LinkedIn envisions. And with their recently announced LinkedIn Learning service, that future is one step closer to becoming a reality. This move follows the company’s 2015 acquisition of Lynda.com, an industry-leading e-learning platform. From the LinkedIn Learning blog:
LinkedIn Learning combines the industry-leading content from Lynda.com with LinkedIn’s professional data and network. With more than 450 million member profiles and billions of engagements, we have a unique view of how jobs, industries, organizations and skills evolve over time. From this, we can identify the skills you need and deliver expert-led courses to help you obtain those skills. We’re taking the guesswork out of learning.m
As we explain in our own video tutorial series, “Social Employees: The New Marketing Channel,” which was released earlier this year on Lynda.com, the key to unlocking social processes in the workplace is training. Without this and other programs designed to raise awareness and highlight the benefits of social employee advocacy, organizations will have difficulty generating buy-in and enthusiasm for their social programs.
Mark Burgess, co-author of The Social Employee -- a best-seller on How Great Companies Make Social Media Work. He is president of Blue Focus Marketing, a leading Employee Experience (EX) services consultancy, delivering e-learning, employee engagement, content marketing, and social media marketing solutions. He is an experienced digital marketer, content marketing strategist, speaker, blogger, and educator. Mark delivered a TEDx Talk on “The Rise of the Social Employee.” Mark’s career spans marketing, advertising, professional services consulting, and education. Mark has held senior-level marketing roles at PwC, AT&T and McCann. Mark is listed on Forbes as Must-Follow Marketing Minds on Twitter, and is a Top 200 Content Marketing influencer. He is an expert trainer for the American Marketing Association (AMA) delivering Content Marketing workshops. Mark led the PwC Global Web team. At McCann, he headed the flagship L’Oreal account. At AT&T, Mark was in charge of interactive marketing. Mark is an adjunct marketing professor teaching MBA marketing courses at Fairleigh Dickinson University. On the Rutgers Business School faculty for executive education delivering training modules on Content Marketing, Digital Marketing, and Social Media Marketing. Mark is a contributor to Wharton’s Advertising 2020 Project and their book, Beyond Advertising: Creating Value through All Customer Touchpoints. Mark’s article on “Piloting the Future of Social Business – Branding from the Inside Out” was published in Harvard Business Review Italia. He has won two EFFIEs for marketing excellence. Follow him on Twitter @mnburgess, @SocialEmployee, and @BlueFocus.