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Learn to Create Contagious Employee Stories [AMA Workshop] #ContentMarketing #Content

by Cheryl Burgess

Content marketing has become an invaluable branding tool. Brands of all sizes use it, from global giants to mom-and-pop retailers and everything in between. The beauty of social media in general, and content marketing in particular, is that it’s a wide-open world full...

[AMA Workshop] Humanize your Brand with an Employee-Driven Content Marketing Strategy #ContentMarketing

by Cheryl Burgess

  Big Announcement! Join Blue Focus Marketing and the American Marketing Association (AMA) for our innovative new workshop, “Build an Employee-Driven Content Marketing Strategy.” This two-day event, taking place Nov. 3–4 at Chicago’s Summit Executive Centre, will...

Future of #SocialBusiness isn’t about connecting people. It’s about training people. by @mnburgess

by Mark Burgess

The future of social business isn’t about connecting people. It’s about training people. The future of social business isn’t about connecting people. It’s about training people. It’s about putting knowledge first. It’s about creating a culture of lifelong learners and...

Should you cut your employees loose on Twitter? #Rutgers #Business School

by Cheryl Burgess

This isn’t to say that you can just cut employees loose on Twitter and hope that everything turns out okay. During our interviews for The Social Employee, every organization we spoke to had some form of a social media policy—such as IBM’s frequently adopted...

5 Reasons Why LinkedIn Elevate Will Turbocharge Your #EmployeeAdvocacy Program

by Cheryl Burgess

In the past few years, social employee advocacy has grown from buzzword to best practice. And while the business world has scrambled to catch up, the concept and value of social engagement have often been misunderstood, oversimplified, or haphazardly implemented....

What is a Brand in the #Social Age on @WhartonFoA – And Congrats! @davidedelman

by Cheryl Burgess

David Edelman – Chief Marketing Officer at Aetna Social Business is all about options. With new enterprise and customer-facing platforms cropping up every day, the possibilities for collaboration, connection, and creativity are practically limitless. Social...
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