What Does #EmployeeEngagement Have To Do With the Internet of Things #IoT
What does employee engagement have to do with the Internet of Things (IoT)? Why is the IoT going to be instrumental in creating a flexible, collaborative working environment for the rapidly growing Millennial workforce? I address these questions and more in my recent...In the Brave New World of #ContentMarketing Hope is Not a Strategy.
Does your organization produce and curate exciting content, or do you just kind of wing it? In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. But the best content marketing efforts...[VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM
A little while ago, IBM (@IBMmobile) invited Alan See (@CMOTemps) and me out onto their #MobileInsights boat to discuss the shifting role of mobile. From discussing how various members of the C-Suite view the changing mobile climate to need from mobile apps...Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” Strategy might make for a nice nutritious breakfast, but how does culture get by the rest of the day? What does culture eat for lunch—or even dinner? For...Your Employee is the Voice of your BRAND #Business #Marketing #Branding
Our first video in support of our Amazon best-selling book, The Social Employee, affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. Because of this, it is every brand’s...
