Leadtail Releases 2013 B2B Social Marketing Report
B2B marketing firm Leadtail has recently released the B2B Social Marketing Report: Marketing Executives on Twitter. The aim of the survey was to provide a glimpse into the social media usage and posting habits of prominent B2B marketers during Q1 2013....@Social Employee (McGraw-Hill, 2013): Think of Your Brand as a Planet [Infographic]
What is your brand’s relationship to its employees? In our new book The Social Employee: How Great Companies Make Social Media Work, available now through McGraw-Hill, we explain that a brand cannot communicate externally unless it first learns to communicate...Join @SocialEmployee (McGraw-Hill, 2013) Google+ Community
With our new McGraw-Hill book, The Social Employee: How Great Companies Make Social Media Work, now among Amazon’s top sellers in several business categories, we have found ourselves engaged in a wealth of exciting conversations regarding the content of the book....Why People Love Social Brands
One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. What really matters is why people would want to purchase your brand. If you start with the why, the personality you will create...Top 5 Mistakes In Content Marketing
Last fall on the Networking Exchange Blog, I presented a 10-step blueprint for building a successful content marketing strategy. The post generated some good discussion, with a few commenters calling attention to some of the basic challenges of this burgeoning...
