How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
Originally posted on IBM Social Business Spotlight Blog – April 25, 2016 Written by: Cheryl K Burgess You Have the Tools, But Do You Have the Talent? Thoughts from the @IBM #OutThink Tour 2016 Recently, I was invited to attend the “IBM OutThink Tour 2016” event...Social Employees: The #Brand New Rock and Roll #marketing #business
Audi has introduced a new ad campaign for the 2017 Audi A4. The slogan: “Intelligence is the New Rock and Roll.” The campaign showcases the new era of A4 vehicles with a ton of futuristic features focusing on intelligence as a brand differentiator. I...How Do You Move from the Why to the How to Create Employee Advocates? #marketing #business
On March 15, 2016 Lynda.com, a division of LinkedIn released the video course: “Social Employees: The New Marketing Channel,” Both my co-author, Mark Burgess, and myself designed this 22-part course to help businesses move from the why to the how in their...Social employee advocacy pilot program made simple #marketing #business
The writing is on the wall: social employee advocacy works.
Despite this, social marketing remains a bit of a mystery to many organizations. LinkedIn has found that only 3 percent of employees share content relevant to their brand. And while CMOs plan to expand their social marketing budgets and focus on building a complete customer experience, many are still unsure of how to get their employees sharing content—or how to measure their efficacy.