Last month, I had the great honor of presenting a talk at TEDxNavesink (@tedxnavesink) at Two River Theater in Red Bank, NJ. My talk, titled “The Rise of the Social Employee,” covered themes established in our Amazon best-seller The Social Employee (McGraw-Hill,...
There is an old saying that a rising tide lifts all boats. The basic premise behind this idea is that when favorable conditions are created, whether in an economic or cultural context, then everyone benefits. In social business, we have argued that it is the...
Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter...
I am proud to announce that I will be joining Renee Ducre (@RDucre), the global marketing director at IBM (@IBM), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee, as part of the events of the second annual...
I am proud to announce that I will be joining Renee Ducre (@RDucre), the global marketing director at IBM (@IBM), to discuss some of the many ideas in Blue Focus Marketing’s Amazon best-selling book, The Social Employee, as part of the events of the second annual...
Yesterday, we had the pleasure of speaking with Robert Thompson (@RobertHThompson) for his weekly Thought Grenades podcast. The conversation centered around the ideas and...
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