Best Business Strategies in 2017 That Will Change Your Thinking via Rutgers Business Review
Source: “Sharing the Future: The New Social Ecosystem” by Mark Burgess. Rutgers Business Review. Vol. 1. No 1, pp. 107-122. In 2017 we will be entering an era where organizations have not only embraced the fundamental concepts of social business...
Tap into the Power of Employee-Driven Content w/ @WilliamArruda #branding #PersonalBranding
If there’s one thing the past decade has taught us as marketers, it’s that the business world has just barely begun to tap the seemingly limitless potential of social engagement. Indeed, beginning with our best-selling book, The Social Employee (McGraw-Hill), we’ve...
Fire Up Your #ContentMarketing Strategy With a Story for 2017 #Content
Learn how to create the core story at the heart of your brand to connect with customers and prospects. In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. But the best content marketing efforts...
![How to Create Contagious Employee-Driven #ContentMarketing [AMA Workshop] #Chicago Nov. 3-4 #Content](https://www.bluefocusmarketing.com/wp-content/uploads/2016/10/AMA-Workshop-Employee-Content-1024x430-95898_400x250.jpg)
How to Create Contagious Employee-Driven #ContentMarketing [AMA Workshop] #Chicago Nov. 3-4 #Content
Join us in Chicago for our NEW American Marketing Association (AMA) two-day, employee-driven content marketing workshop. Learn "how" to create a new authentic, employee marketing channel for 2017 that increases engagement and reduces marketing spend. Are you ready to...
![Learn to Create Contagious Employee Stories [AMA Workshop] #ContentMarketing #Content](https://www.bluefocusmarketing.com/wp-content/uploads/2016/10/Contagious-Employee-Stories-Blue-Focus-1024x768-195880_400x250.jpg)
Learn to Create Contagious Employee Stories [AMA Workshop] #ContentMarketing #Content
Content marketing has become an invaluable branding tool. Brands of all sizes use it, from global giants to mom-and-pop retailers and everything in between. The beauty of social media in general, and content marketing in particular, is that it’s a wide-open world full...
![[AMA Workshop] Humanize your Brand with an Employee-Driven Content Marketing Strategy #ContentMarketing](https://www.bluefocusmarketing.com/wp-content/uploads/2016/10/AMA-Workshop-Employee-Driven-Content-76001_400x250.jpg)
[AMA Workshop] Humanize your Brand with an Employee-Driven Content Marketing Strategy #ContentMarketing
Big Announcement! Join Blue Focus Marketing and the American Marketing Association (AMA) for our innovative new workshop, “Build an Employee-Driven Content Marketing Strategy.” This two-day event, taking place Nov. 3–4 at Chicago’s Summit Executive Centre, will...
Future of #SocialBusiness isn’t about connecting people. It’s about training people. by @mnburgess
The future of social business isn’t about connecting people. It’s about training people. The future of social business isn’t about connecting people. It’s about training people. It’s about putting knowledge first. It’s about creating a culture of lifelong learners and...
Should you cut your employees loose on Twitter? #Rutgers #Business School
This isn’t to say that you can just cut employees loose on Twitter and hope that everything turns out okay. During our interviews for The Social Employee, every organization we spoke to had some form of a social media policy—such as IBM’s frequently adopted...
If you don’t trust your employees, who do you TRUST? Wharton OVERVIEW w/ @Tom_Peters #SocialMedia
Why Is Social Employee Advocacy a Big Deal? This observation by Mark Burgess (@mnburgess) at the beginning of Wharton’s (@Wharton) Sept 7. edition of their popular Marketing Matters show, hosted by the wonderful Catherine Hays, helped set the tone for what turned out...
5 Reasons Why LinkedIn Elevate Will Turbocharge Your #EmployeeAdvocacy Program
In the past few years, social employee advocacy has grown from buzzword to best practice. And while the business world has scrambled to catch up, the concept and value of social engagement have often been misunderstood, oversimplified, or haphazardly implemented....
Emotion Drives the Bottom Line – @KevinBrandall Discusses #SocialEmployee Advocacy with @WhartonFoA on Marketing Matters
Is social employee advocacy good for your brand? A look at current data certainly indicates it is. Consumers engage with employee-generated content at a much higher rate than they do branded content. People trust everyday employees more than they trust a company’s...
First Ever FDU #ContentMarketing Seminar – Register Now #NJ #Content
Content Marketing is the Future of Marketing. Join us for a Fairleigh Dickinson University (FDU) seminar in #NJ on Oct. 28, 2016 There’s a lot of different ways to craft good content. Many organizations have legions of skilled bloggers among their ranks. Others know...
“Quit Being Fraidy Cats” @tom_peters Pushes Brands to Embrace @SocialEmployee #quote
Click to hear Tom Peters Talk on Wharton's Business SiriusXM Radio with Catharine Hays, Executive Director, Future of Advertising Program at The Wharton School and co-author of Beyond Advertising (Wiley) It’s not every...
What is a Brand in the #Social Age on @WhartonFoA – And Congrats! @davidedelman
David Edelman - Chief Marketing Officer at Aetna Social Business is all about options. With new enterprise and customer-facing platforms cropping up every day, the possibilities for collaboration, connection, and creativity are practically limitless. Social employees...
Register for Fairleigh Dickinson University #ContentMarketing Seminar #NJ #Content
On Friday, Oct. 28, Blue Focus Marketing (@BlueFocus) with be visiting Fairleigh Dickinson University (@FDUwhatsnew) for an exciting new social business seminar. Titled, “Content Marketing Seminar,” this day-long event will cover the who, why, and where of content...
