Rutgers Career Changer: When Science Meets Business – Super Stars Are Born
Rutgers: Science Meets Business "Finally" Success in the modern global business environment is driven by talent, vision, innovation and leadership. New leaders of tomorrow will be shaped not only by changing technologies but also by innovative...
Smartest brands: Innovative Leaders Shape (Not Control) the Path
The social realm of the digital bazaar has settled into our culture like the first snow of winter. When a few snowflakes innocently began their descent, the marketing world caught a glimpse of an exciting new future. However, many of us couldn’t help asking, “Will...
Shift in Marketing Industry Trade Pubs to Marketing Blogs
As Marketers, we are constantly racing to prove the value of every dollar to generate ROI. We are always searching for the silver bullet, that extra bit of information that helps us gain an advantage. We are focused on trying to elevate our game as more power shifts...
When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation
“This is a test of the Emergency Broadcast System.” Ever since the advent of radio and television, these words have offered us a sense of connectedness and security. While these tests had an uncanny way of interrupting the climactic moments of our favorite programs,...
MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012
Blue Focus Marketing® Earns MarketingSherpa’s Reader’s Choice Distinction for “Best Social Media Marketing Blog” We are very happy to announce that Blue Focus Marketing has been selected as MarketingSherpa’s Reader’s Choice - “Best Social Media Marketing Blog” for...
Brand Choreography Through Integrated Marketing Communications
The Problem Today, the subject of Integrated Marketing Communications is hotter than ever. It’s a source of competitive advantage. However, both planning and executing remain a challenge. In this rapidly evolving, ever-changing landscape, marketers are challenged...
Power of the Journey for Social Businesses
As we embark on the social journey through the digital bazaar, the line between brands, employees and customers continues to blur. Brands understand this is a time of uncertainty, and some have embraced change more quickly than others. The most alert brands have...
Blue Focus Marketing Nominated – MarketingSherpa’s “Reader’s Choice Award – Best Social Media Marketing Blog”
We are proud—and humbled—to announce that Blue Focus Marketing's blog has been nominated for a MarketingSherpa Reader’s Choice Award. The team at MarketingSherpa, guided by the stellar Daniel Burstein, (@DanielBurstein) has been producing top-notch...
Blue Focus Marketing Nominated – MarketingSherpa's "Reader's Choice Award – Best Social Media Marketing Blog"
We are proud—and humbled—to announce that Blue Focus Marketing's blog has been nominated for a MarketingSherpa Reader’s Choice Award. The team at MarketingSherpa, guided by the stellar Daniel Burstein, (@DanielBurstein) has been producing top-notch...
What Makes A Successful Social Executive?
The past decade has seen the emergence of the digital bazaar. In this world of seemingly infinite connections, forward-thinking executives have come to understand that they must adopt effective social business practices or risk getting left behind. As evidenced by...
Social Media Marketing Strategy: Starts with Who
Let’s start with strategy. Sure it’s a great term, but, what is it? What does it actually mean? When asked, most people pause and scratch their head. However, it’s important to understand strategy as something more than just an abstract concept. Successful brands...
Unveiling New Logo for #Nifty50 Kids
Unveiling #Nifty50 Kids New Logo - Hope you "Like" & "Pin" More You Pin -- the More Kids Win!!! #Nifty50 Kids Looking for a 2012 Corporate Sponsor Friends, colleagues, and Twitter followers, it’s time for the second annual #Nifty50 awards! Last year’s inaugural...
Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
A year ago, Cheryl Burgess and I published the first #Nifty50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. The posts were a huge...
Brand Choreography Invite: #MMchat May 28th 8 p.m.ET @TheSocialCMO
Building a Connected Brand in a Real-Time Marketing World Brand Choreography | Integrated Marketing Communications Today, the subject of Integrated Marketing Communications is hotter than ever. It’s a source of competitive advantage. However, both...
7 Personalities of a Social Executive
What exactly is a "Social Executive"? What exactly is a social executive, and what traits do they exhibit that other businesses looking to jump into the digital bazaar would be wise to emulate? Fortunately, thanks to Mark Fidelman’s recent piece “The 7...
