Watch @Wharton Future of #Advertising on YouTube Including @ckburgess @mnburgess
Earlier this year, the Wharton Future of Advertising Program unveiled its groundbreaking Advertising 2020 Project. Through the project, industry thought leaders were asked to weigh in with their thoughts on what advertising might look like in 2020, and...
@SocialEmployee Featured in New eBook: Future of Marketing @BrennerMichael
Michael Brenner's eBook - Future of Marketing - Brings Tomorrow a Little Closer to Today What is the future of marketing? Based on the sheer number of people asking this question over the past year, from Wharton to McKinsey, Harvard Business Review to Business...
Announcing: The Social Employee (McGraw-Hill, 2013) @SocialEmployee
Press Release Blue Focus Marketing announces the release of a new book The Social Employee: How Great Companies Make Social Media Work McGraw-Hill publication features success lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Domo and Acxiom on...
Top 5 Tenets Of An Effective Community Management Policy
As outlets for showcasing your brand’s eminence and personality in the industry, customer-facing platforms for community building are essential for driving brand awareness and engagement. But effective community management can sometimes be a tricky thing. As a...
Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee! @SocialEmployee We are pleased to announce the release of our new video “Think of a Brand as a Planet” in anticipation of the upcoming release of The Social Employee: How Great Companies...
Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir
Branding from the Inside Out! Join the Revolution Now! We are excited to share Chapter 3, "Brands Under Pressure" from our new book, The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill! This free chapter, “Brands...
Announcing @SocialEmployee (McGraw-Hill) & Book Trailer #IBM #Cisco #Dell
We are thrilled to announce the upcoming release of our new book, The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill! In the book, we offer an unparalleled behind-the-scenes look at the social business success stories of...
Announcing @SocialEmployee (McGraw-Hill) & Book Trailer #IBM #Cisco #Dell
We are thrilled to announce the upcoming release of our new book, The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill! In the book, we offer an unparalleled behind-the-scenes look at the social business success stories of...
Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award
2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award For 2013, the #Nifty50 will honor 50 men and 50 women writers, PR and content producers (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves...
@Andreas_Ramos Big Book of Content Marketing: Your Primer for Social Branding Success
A couple weeks ago, I shared three exciting new books recently released by my esteemed marketing colleagues. This week, it’s time to add another book to the list. Prominent content marketing evangelist Andreas Ramos has just added a new book to his impressive catalog...
Facebook Home – The Pursuit of Social WOW for Brands
https://www.flickr.com/photos/dryicons/5487665122/sizes/z/in/photostream/ On April 12, in an exclusive partnership with AT&T, HTC released the exciting new HTC First. The First has many new features, perhaps the most exciting of which is the inclusion of the...
Book Review Roundup: Women in High Gear; Ditch, Dare, Do; and Influence Marketing
It’s such a thrill to be part of a community of such talented thinkers and writers. And it would appear that lately they’ve been quite busy. Several of our friends have recently put out books, including Women in High Gear, by Anne Deeter Gallaher...
5 Tips On Finding Your Next Customer
According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out on a vital opportunity....
5 Tips On Finding Your Next Customer
According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out on a vital opportunity....
Building Your Brand With Google+
Now that Google+ has been around for a few years, the benefits have come into sharper focus. Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business. The brilliance of Google+ lies in the variety of...
