Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee! @SocialEmployee
We are pleased to announce the release of our new video “Think of a Brand as a Planet” in anticipation of the upcoming release of The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill!
In The Social Employee, we go behind the scenes with several leading brands—including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The video, the first in a series to launch The Social Employee, spotlights the dynamic relationship between a brand and its employees. In an era where employee job satisfaction is startlingly low, brands have an increased responsibility to build thriving cultures of engaged social employees.
Companies can drive brand value and learn to generate measurable and sustainable ROI in the digital bazaar. It all begins by building strong collaborative relationships among employees, across departments, and driven by the C-Suite.
After all, as we illustrate in The Social Employee, a brand cannot communicate externally until it can communicate internally.
A special thanks to our creative team who helped us with the production of this video. Thanks to Dylan Hoffmann, video animator and Chas Hoppe (@choppyrocks) for his charming voiceover!