by Mark Burgess
Employee-driven content marketing flourishes when culture and authenticity are front and center Every brand needs great content for their digital marketing strategy to work, but that’s only part of the equation. How is your brand sharing that content, and what kinds...
by Cheryl Burgess
Building a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Do you just tell them to cut loose on Twitter and see what happens? Maybe not just yet. Many social programs fail because they lack clear...
by Mark Burgess
In a sea of free e-books, infographics and blog posts, how are you keeping your content marketing afloat? There’s a reason so many organizations are turning to content marketing. It’s a new currency that drives brand engagement in a world of empowered consumers. Great...
by Cheryl Burgess
Here in the final months of 2016, now is as good a time as any to take stock of your branding efforts—where you’ve been, where you are now, and, perhaps most importantly, where you’re going in 2017. Whether you’re one of the 90 percent of brands actively pursuing...
by Cheryl Burgess
Do you know how effective your content marketing efforts are? Tell me if this sounds familiar. Your marketing team has finally committed to expanding its online presence. Sure, perhaps they’re putting a little too much emphasis on push ads such as pop-ups and banners,...
by Cheryl Burgess
Big Announcement! Join Blue Focus Marketing and the American Marketing Association (AMA) for our innovative new workshop, “Build an Employee-Driven Content Marketing Strategy.” This two-day event, taking place Nov. 3–4 at Chicago’s Summit Executive Centre, will...
