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What is the ROI of Your Mother? #OutThink #Marketing #PR #Advertising

by Mark Burgess

What’s the ROI of Your Mother? Are your marketing dollars being spent in the right place? It’s no secret that social media has changed the game. With the explosion of exciting, interactive opportunities on social platforms like Facebook, Twitter, and LinkedIn...

The Story Behind Our #SocialEmployee Course on Lynda.com #Education

by Cheryl Burgess

Rider professor teaches course on Lynda.com Mark Burgess and wife and business partner Cheryl based the course on their book ‘The Social Employee’ By:  Adam Grybowski (@grybowski) Previously Published on News At Rider University 03/23/2016 Mark Burgess A Rider...

Announcing Lynda.com Social Employees: The New Marketing Channel via @mnburgess #branding

by Mark Burgess

    We are proud to announce that on March 15, 2016, Blue Focus Marketing (@BlueFocus), working with Lynda.com (@Lynda), a division of LinkedIn (@LinkedIn), released “Social Employees: The New Marketing Channel.” We designed this 22-part video tutorial...

Do Social Reviews Really Help Your Business? @SocialEmployee #book #review

by Cheryl Burgess

Do reviews actually help your brand attract customers? We already know that people really trust peer-to-peer social recommendations, but does that extend to the realm of product reviews? This is a question we asked ourselves repeatedly during the marketing of our...

The Possibilities of a Moment: Reflections on #IBMConnect 2016 #tech

by Cheryl Burgess

In every aspect of our lives, digital has redefined how we experience the world. When we cook, we use apps like Allrecipes to guide us along. When we’re out with friends, coworkers, or business associates, we pose for pictures using the built-in camera on our...

@KatyTroughton Shows How SocialStudent Improves Engagement and Collaboration #IBMConnection #education

by Cheryl Burgess

What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This is the question Katrina Troughton, General Manager, IBM Social and Smarter Workforce Solution, addressed during a panel at the 2016 IBM Connect...
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