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5 Signs Your Employee-Driven Content Marketing is Flourishing

by Mark Burgess

Employee-driven content marketing flourishes when culture and authenticity are front and center Every brand needs great content for their digital marketing strategy to work, but that’s only part of the equation. How is your brand sharing that content, and what kinds...

Best 2017 Business Strategies To Create Brand Star Social Employees

by Cheryl Burgess

Here in the final months of 2016, now is as good a time as any to take stock of your branding efforts—where you’ve been, where you are now, and, perhaps most importantly, where you’re going in 2017. Whether you’re one of the 90 percent of brands actively pursuing...

Measure Content Marketing Success and Make Massive Gains

by Cheryl Burgess

Do you know how effective your content marketing efforts are? Tell me if this sounds familiar. Your marketing team has finally committed to expanding its online presence. Sure, perhaps they’re putting a little too much emphasis on push ads such as pop-ups and banners,...

Ready to Start a Movement? @scottfrog Shows How in 10 Steps #Election2016

by Cheryl Burgess

We are living in the age of movements and uprisings, says Scott Goodson (@scottfrog), founder of the pacesetting global marketing/advertising agency StrawberryFrog (@Frogism). Each of us—individuals, brands, social organizations—wants to stand for something, to...

Learn to Create Contagious Employee Stories [AMA Workshop] #ContentMarketing #Content

by Cheryl Burgess

Content marketing has become an invaluable branding tool. Brands of all sizes use it, from global giants to mom-and-pop retailers and everything in between. The beauty of social media in general, and content marketing in particular, is that it’s a wide-open world full...

[AMA Workshop] Humanize your Brand with an Employee-Driven Content Marketing Strategy #ContentMarketing

by Cheryl Burgess

  Big Announcement! Join Blue Focus Marketing and the American Marketing Association (AMA) for our innovative new workshop, “Build an Employee-Driven Content Marketing Strategy.” This two-day event, taking place Nov. 3–4 at Chicago’s Summit Executive Centre, will...
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