[NEW AMA WORKSHOP] Content Marketing: A 7-Step Blueprint to Content Marketing Success

Join me at the Summit Executive Centre in Chicago on April 6 & 7 for my exciting new workshop for the American Marketing Association (AMA): “Content Marketing: A 7-Step Blueprint to Content Marketing Success.” In this two-day event, you will learn what content marketing is, why it has become a cornerstone of social branding, and how you can get started with this cost-effective marketing strategy.

5 Marketing High-Fives to Celebrate the New Year

Dear Marketers: You did a great job in 2016. You deserve a high-five. With 2016 drawing to a close, it’s time for reflection, a chance to take stock of what we accomplished this year and prepare for what lies ahead in 2017. In the spirit of the holidays, we’re in full...