One of the most interesting byproducts of the social business era has been the rise of content marketing. It’s a powerful means of generating awareness for a brand or product, one that is both stylish and informative in its presentation — and flexible...
Last week, my business partner and co-author of The Social Employee (Dell Chapter 7), Mark Burgess (@mnburgess), and I had the opportunity to present on two panels at Dell World 2014, held in Austin. And to be honest, our heads are still spinning from the wonderful...
Register before November 17, 2014 – 12:00 a.m. for early registration fee! I am proud to announce that, on December 4-5, I will be delivering an AMA Content Marketing Workshop at the Summit Executive Centre in Chicago. In 2014, Content marketing is a marketer’s...
Register before November 17, 2014 – 12:00 a.m. for early registration fee! I am proud to announce that, on December 4-5, I will be delivering an AMA Content Marketing Workshop at the Summit Executive Centre in Chicago. In 2014, Content marketing is a marketer’s...
Here at Blue Focus Marketing, we spend a lot of time talking about the importance of growing communities. While the value of knowing others in your industry has always been true, social media has changed the nature of how we know peers in our professional...
A month or so ago, The Economist Intelligence Unit (@TheEIU) released a list of the top 25 Social Business Leaders, a process in which I had the great pleasure of being involved as a member of a special advisory board. It has been a lot of fun to watch the response to...
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