The following post by Cheryl Burgess (@ckburgess) was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye...
Acknowledge the Revolution It is happening all around you. People are talking. Whether you realize it or not, your company is the topic of conversation – inside the organization and out. And while you are powerless to stop it, you do have a choice: you can engage...
Rutgers: Science Meets Business “Finally” Success in the modern global business environment is driven by talent, vision, innovation and leadership. New leaders of tomorrow will be shaped not only by changing technologies but also by...
“The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media. Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in...
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged communities from...
Brands are on a Transformational Journey The future. Coming soon! Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The brand’s momentum could slow,...
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