“The Twitter Hashtag is the New Neon Sign”

“The brand lives in connections.” This simple—yet powerful—statement from Noah Brier, co-founder of Percolate, emphasizes the importance of social media.  Yet compelling as it is, we can take this statement one step further: I offer that your brand can also live in...

The Rise of the Employee Brand

While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands.  However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged communities from...

How to create future brands

 Brands are on a Transformational Journey The future. Coming soon! Imagine for a moment that brands are on a magical conveyor belt; propelled by the fusion of technology and humanization, moving toward a place called brand relevancy. The brand’s momentum could slow,...