Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
Earlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@jill_rowley) and her inspirational efforts to build engaged cultures of social employees. In the post, I discussed how Rowley has become a champion of the why within the walls of...How Vine Can Spice Up Your Brand’s Next Marketing Push #brands #branding
Since it’s debut in January, Vine has quickly captured the imaginations of businesses large and small. Brands have used Vine to offer short, often witty, messages to their customer bases. The themes of these posts are naturally varied, with each innovating in exciting...Who Is On Your 2013 B2B Inbound Marketing Fantasy Team? Mine are @billymitchell1@TomPick
With the football season underway, people all around the country have assembled their fantasy football teams, pitting their hand-selected rosters against friends and rivals in hopes of the ultimate reward in sports: bragging rights. This is social gaming at its...Leadtail Releases 2013 B2B Social Marketing Report
B2B marketing firm Leadtail has recently released the B2B Social Marketing Report: Marketing Executives on Twitter. The aim of the survey was to provide a glimpse into the social media usage and posting habits of prominent B2B marketers during Q1 2013....Why People Love Social Brands
One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. What really matters is why people would want to purchase your brand. If you start with the why, the personality you will create...
