by Cheryl Burgess
A little while ago, IBM (@IBMmobile) invited Alan See (@CMOTemps) and me out onto their #MobileInsights boat to discuss the shifting role of mobile. From discussing how various members of the C-Suite view the changing mobile climate to need from mobile apps...
by Cheryl Burgess
On March 15, 2016 Lynda.com, a division of LinkedIn released the video course: “Social Employees: The New Marketing Channel,” Both my co-author, Mark Burgess, and myself designed this 22-part course to help businesses move from the why to the how in their...
by Mark Burgess
We are proud to announce that on March 15, 2016, Blue Focus Marketing (@BlueFocus), working with Lynda.com (@Lynda), a division of LinkedIn (@LinkedIn), released “Social Employees: The New Marketing Channel.” We designed this 22-part video tutorial...
by Mark Burgess
I am proud to announce that, on March 3 and 4, 2016, I will be delivering an AMA Content Marketing workshop in Chicago. It is still early in 2016, and your need to create or fine-tune a powerful Content Marketing Strategy is more important than ever. This...
by Mark Burgess
Over the past several years, content marketing has been an undeniable force for social brands. The rules of the game may be constantly evolving, but the fundamental premise remains the same: provide social prospects with content that is both useful and engaging, and...
by Cheryl Burgess
I am proud to announce that I will be taking part in SparkDigital’s (@SparkDigitalNZ) FWD_Live 2015 (#FWDLive) event on Wednesday, July 29. I will be joining Charlene Li (@charleneli), Founder of CEO of Altimeter Group, who will be delivering the keynote...