AMA #ContentMarketing Workshop Coming to Chicago Mar 3-4 #Content

by | 0 comments

Content Marketing Mark Burgess

I am proud to announce that, on March 3 and 4, 2016, I will be delivering an AMA Content Marketing workshop in Chicago. 

 

It is still early in 2016, and your need to create or fine-tune a powerful Content Marketing Strategy is more important than ever.   This workshop includes key strategic elements from brainstorming and storytelling to content distribution, and team structure to ROI  —  in a highly interactive format.  Today’s prospective buyers have greater access to consumer information than ever before, and they are using it to make informed purchase decisions.  Is the right content reaching your audience at the right time in the right place and in the right stage of their decision journey?

“Content Marketing is all the Marketing that’s Left.”  – Seth Godin

People have shorter attention spans and we are all becoming more visual.  Now is the time for brands to develop and deploy an effective content marketing strategy.  I have delivered this workshop across the country many times to dozens of attendees who recognized the need to pick up their game. Discover how your brand can benefit from content marketing. Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers. Create a content marketing blueprint that meets your customer’s informational needs, drives leads, and helps to achieve the revenue goals of your company.

#THINKCONTENTMARKETING   CONTENT DRIVES THE ULTIMATE CUSTOMER EXPERIENCE

From the AMA:

This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages.

“Traditional Marketing Talks at People.  Content Marketing Talks with Them.”

—  Doug Kessler

Here are the details  >>>

What:  Content Marketing 2016 with Mark Burgess

Place:  Summit Executive Centre, 205 North Michigan Avenue, Chicago, IL 60601

When:  March 3 and 4, 2016   – 8am to 4pm each day

Previous article written for the American Marketing Association’s Elevate blog: “Periscope is Ushering in the Coming Content Renaissance.”

http://blog.ama.org/periscope-is-ushering-in-the-coming-content-renaissance/

Follow me on Twitter @mnburgess

Welcome from Marketing Foundations: Integrated Marketing Strategies by Mark Burgess

Written by Mark Burgess

Mark Burgess, co-author of The Social Employee -- a best-seller on How Great Companies Make Social Media Work. He is president of Blue Focus Marketing, a leading Employee Experience (EX) services consultancy, delivering e-learning, employee engagement, content marketing, and social media marketing solutions. He is an experienced digital marketer, content marketing strategist, speaker, blogger, and educator. Mark delivered a TEDx Talk on “The Rise of the Social Employee.” Mark’s career spans marketing, advertising, professional services consulting, and education. Mark has held senior-level marketing roles at PwC, AT&T and McCann. Mark is listed on Forbes as Must-Follow Marketing Minds on Twitter, and is a Top 200 Content Marketing influencer. He is an expert trainer for the American Marketing Association (AMA) delivering Content Marketing workshops. Mark led the PwC Global Web team. At McCann, he headed the flagship L’Oreal account. At AT&T, Mark was in charge of interactive marketing. Mark is an adjunct marketing professor teaching MBA marketing courses at Fairleigh Dickinson University. On the Rutgers Business School faculty for executive education delivering training modules on Content Marketing, Digital Marketing, and Social Media Marketing. Mark is a contributor to Wharton’s Advertising 2020 Project and their book, Beyond Advertising: Creating Value through All Customer Touchpoints. Mark’s article on “Piloting the Future of Social Business – Branding from the Inside Out” was published in Harvard Business Review Italia. He has won two EFFIEs for marketing excellence. Follow him on Twitter @mnburgess, @SocialEmployee, and @BlueFocus.

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Good things come to those who sign up for our newsletter.
Join our email list to get the latest insights straight to your inbox.
SUBSCRIBE
Give it a try, you can unsubscribe anytime.
close-link