by Cheryl Burgess
Blue Focus Marketing’s Cheryl Burgess Named a Must-See Thought Leader in 2017 Whether in business, politics, or social movements in general, if 2017 ends up being anything like the wild and crazy 2016, we’re in for a whirlwind of surprising twists and turns. Of...
by Mark Burgess
Learn how to create the core story at the heart of your brand to connect with customers and prospects. In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. But the best content marketing efforts...
by Cheryl Burgess
This isn’t to say that you can just cut employees loose on Twitter and hope that everything turns out okay. During our interviews for The Social Employee, every organization we spoke to had some form of a social media policy—such as IBM’s frequently adopted...
by Cheryl Burgess
Why Is Social Employee Advocacy a Big Deal? This observation by Mark Burgess (@mnburgess) at the beginning of Wharton’s (@Wharton) Sept 7. edition of their popular Marketing Matters show, hosted by the wonderful Catherine Hays, helped set the tone for what turned out...
by Mark Burgess
We have reached an important turning point in the age of social marketing. While a majority of organizations and CMOs plan on investing greater resources into content marketing, social employee advocacy, and customer experience initiatives, many are doing so without a...
by Cheryl Burgess
What does employee engagement have to do with the Internet of Things (IoT)? Why is the IoT going to be instrumental in creating a flexible, collaborative working environment for the rapidly growing Millennial workforce? I address these questions and more in my recent...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy
