Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee! @SocialEmployee We are pleased to announce the release of our new video “Think of a Brand as a Planet” in anticipation of the upcoming release of The Social Employee: How Great Companies...
Branding from the Inside Out! Join the Revolution Now! We are excited to share Chapter 3, “Brands Under Pressure” from our new book, The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill! This free...
2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award For 2013, the #Nifty50 will honor 50 men and 50 women writers, PR and content producers (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves...
It’s such a thrill to be part of a community of such talented thinkers and writers. And it would appear that lately they’ve been quite busy. Several of our friends have recently put out books, including Women in High Gear, by Anne Deeter Gallaher...
Welcome to the social media conversation of 2013, where business and marketing communities have accepted the why of social media, and now they have begun asking the how. Everywhere we look, small businesses are ready to go social, but many of them are wondering where...
The following post by Mark Burgess (@mnburgess) was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. By 2020, the term “advertising” will be redefined from today’s definition of “paid media only” to...
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