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Measure Content Marketing Success and Make Massive Gains

by Cheryl Burgess

Do you know how effective your content marketing efforts are? Tell me if this sounds familiar. Your marketing team has finally committed to expanding its online presence. Sure, perhaps they’re putting a little too much emphasis on push ads such as pop-ups and banners,...

12 Must-See Business #Speakers for 2017 (via Huffington Post) by @steveolenski

by Cheryl Burgess

Blue Focus Marketing’s Cheryl Burgess Named a Must-See Thought Leader in 2017 Whether in business, politics, or social movements in general, if 2017 ends up being anything like the wild and crazy 2016, we’re in for a whirlwind of surprising twists and turns. Of...

Best Business Strategies in 2017 That Will Change Your Thinking via Rutgers Business Review

by Mark Burgess

         Source: “Sharing the Future:  The New Social Ecosystem” by Mark Burgess.  Rutgers Business Review. Vol. 1. No 1, pp. 107-122. In 2017 we will be entering an era where organizations have not only embraced the fundamental concepts of social business...

“Quit Being Fraidy Cats” @tom_peters Pushes Brands to Embrace @SocialEmployee #quote

by Cheryl Burgess

            Click to hear Tom Peters Talk on Wharton’s Business SiriusXM Radio with Catharine Hays, Executive Director,  Future of Advertising Program at The Wharton School and co-author of Beyond Advertising (Wiley)   It’s not...

What is a Brand in the #Social Age on @WhartonFoA – And Congrats! @davidedelman

by Cheryl Burgess

David Edelman – Chief Marketing Officer at Aetna Social Business is all about options. With new enterprise and customer-facing platforms cropping up every day, the possibilities for collaboration, connection, and creativity are practically limitless. Social...

In the Brave New World of #ContentMarketing Hope is Not a Strategy.

by Mark Burgess

  Does your organization produce and curate exciting content, or do you just kind of wing it? In the digital bazaar, content is king. That’s why nearly two-thirds of CMOs consider content production their top priority. But the best content marketing efforts...
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