“Crowdsourcing on the prowl in Adland’s jungle” Once upon a time, ad agencies waited for social media to simply, well….disappear. This waiting period not only kept agencies from pressing ahead in areas like understanding how new technology could benefit their...
“It’s all about protecting and nurturing the brand” Writing this post made me think of R.E.M.’s hit song. Yes, things are a bit crazy but this is also an exciting time for marketing professionals. As we start the New Year, we find the barometer for...
Madison Avenue Resolutions with a twist of Revolution We used Twitter to scan our universe for resolutions for 2011. As you will find, many of these resolutions are more about ongoing revolutions in the ad agency business. We invite our readers, ad agencies,...
Madison Avenue Resolutions with a twist of Revolution We used Twitter to scan our universe for resolutions for 2011. As you will find, many of these resolutions are more about ongoing revolutions in the ad agency business. We invite our readers, ad agencies,...
Madison Avenue Crystal Ball for 2011 If you think 2011 will be the same as this year, get ready to strap on an extra seat belt. The agencies that thrive in the future will succeed by helping their clients navigate these turbulent times, building brands that consumers...
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