Madison Avenue Resolutions with a twist of Revolution
We used Twitter to scan our universe for resolutions for 2011. As you will find, many of these resolutions are more about ongoing revolutions in the ad agency business.
We invite our readers, ad agencies, marketers, social media, and PR, to add yours in the comments section. Happy New Year from Blue Focus Marketing. Enjoy!
Listed in alphabetical order: (With the exception of @adscientist – Currently, serving in Afghanistan.)
‘To become a better social media sherpa and inspire the hesitant to interact with the new landscape developing before us.’
The media strategy guy. I study trends, look at thousands of ads. Social Media @Modernista, Medical Officer @USArmy
“To continue thinking and executing very big business building ideas that are appropriately nuanced across all channels…
and more mobile!”
‘Creative Director at Mullen, Art Director, Designer, Digital, Social, Collaborator, Photographer, Thinker, Brand Builder, Traveler, Dad’
” Agency will focus more on Social Media; our clients & consumers expect it. We need to learn all we can!”
‘President Primary Color Adv., curious about technology and passionate about marketing, people, social media and #UsGuys’
“Story telling will continue to evolve at blinding pace, with even more consumer participation than ever before.”
‘Chief Innovation Officer, Mullen; Marketer; Blogger; Helped create Brandbowl and thenextgreatgeneration.com; Board Member @BDWCU and @Springpad’
“Redefine strategy as the design of complex systems – and brush away pointsification as the fad of the year.”
‘I’ll be interested if you’ll be interesting, and vice-versa. follow @whatconsumesme too.’
“Overcome the shoemaker’s son syndrome: In 2011 I want to manage our own web presence with the same strategy
and care we provide to clients.”
‘Twits, blogs and consults about how social media can be integrated into marketing programs. Founder of www.theduffyagency.com a media-agnostic ad agency.
“Bring innovation, soulfulness, and a heck of a lot of risky adventurousness to every project. Collaborate with very smart people. Play.”
‘Exopolis Founder. BDW Board member. SoDA founder. Instigator. Bit by wanderlust. Passionate re: innovation, great food, adventure, sensuality & experiments’
“Tweet, post, go viral – think this is a deadly prognosis? It will be if you don’t get your social fix.”
“Advertising, Branding, Social Media, Web and Communications Experts.”
“Steer my clients safely and profitably through turbulent times, and still searching for the best Space Daiquiri on Earth”
‘Friendly Agency from another Galaxy + Ad-Land Insights + Music + Art + Extreme Sports + Culture + Wry Observations + Space Daiquiris: Howie G.- Chief Alien
“To stop wishing I stopped doing stuff and instead be myself.”
‘Founder and Chairman of StrawberryFrog, the world’s first Cultural Movement agency’
“The revolution will now be televised…printed, texted, facebooked, youtubed, twittered, and broadcasted through
means yet to be discovered.”
‘Art Director at Ogilvy & Mather Durham / Musician / Life Connesuir / Into Zagging While Others Zig’
“May 2011 continue to be about learning and sharing… may I continue to nurture, inspire and motivate future
AdLanders to their goals/dreams.”
AdGuy/Professor/Mentor of Creative Advertising at Seneca College Toronto – Former Creative Director mad about all things Advertising…but proudest being a dad
“In this mobile era, I’m hoping to better link the real world to the digital world in our 2011 marketing efforts. Oh & ween off Angry Birds.”
‘Advertising creative director/art director/Asian tourist. Living the dream lakeside at nFusion after recently activating brands at TracyLocke (Omnicom)’
“To make more of our cool ideas a reality, rather than just cool ideas.”
‘Creative Director and Solution Creator at Saatchi & Saatchi NY. I like to make and share things that are simple, creative and useful.’
“Keep Redefining the Power of Crowdsourcing and Innovation with Superb Client Services as our Main Ad Agency Model”.
Epirot Ludvik Nekaj
‘Ad Man and Founder of Ludvik + Partners. Fascinated by Digital World. My Current Best Friend: Samsung Galaxy S’
“Ad agencies must moderate the conversation between brands and consumers and bring their creativity to bear on technology.”
‘Ex-Nike/Wieden creative, former Worldwide Creative Director Motorola/Ogilvy, branding/advertising writer, author/speaker/blogger, Australian, idea geek.’
“I want our agency to add more clients, successful case studies and write 150 blogs in 2011.“
‘B2B Marketing Agency partner and creative director. MLT Creative is the idea launch pad for BtoB marketers. We make ideas work.’
“Don’t blog for a month, ppl assume you’ve nothing to say. Don’t tweet for a month, ppl assume you’re dead. Remember: silence isn’t social.”
‘Creative Director, copywriter, digital strategist’
“Connect companies with brand and design talent globally, at lower expense. It’s one Internet, same telephones, same real people.”
‘Creative Director. Clients: AT&T, BBH, Cisco, Cunard, Disney, DuPont, Elecom, Fuji Bank, GE, Marsh, NEC, NHK, 1996 Olympics, Sony, Toyota, Touchstone Films.’
“We resolve to do even more betas and use more new technology to tell brand stories.”
‘Chief Creative Officer of TBWACHIATDAY
“I promise to educate and engage myself as much as I can so that I may pass what I’ve learned from those experiences onto my client work.”
Carl A. Sorvino
‘Father, Husband, Designer, Artist, Digital Futurist, Gamer, Geek. Likes Tattoos. Also a Creative Director.’
“My resolution is to explore and implement the mixing of inbound and outbound for our B2B clients using tags, video and mobile tech.”
‘Partner and Senior Creative Director for MLT Creative in Atlanta, GA, B2B marketing experts.’
“Besides having a lot more fun, my resolution is to help our clients not only navigate through the digital/social media landscape,
but lead the industry.”
‘Writer. Creative Director. President. Disney. BBDO. JWT. Ypartnership. U.S. Canada. The World.
“Be the change and love the haters.”
‘On the Victors & Spoils team’
“Visit more schools & help prepare ad students for what’s next. Far too many have the wrong expectations & modus operandi”
‘Co-Founder, Partner, Creative Director at MIR; Screenwriter. Motto: Have fun while you’re around, cause when you die, you’re dead for a long, long time.’
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2011? Elevation: creativity to art, adaptation to evolution, brand presence to brand relevance. Revolutionary? Absolutely.
Help our clients avoid “bright shiny things” syndrome and focus on how social media, social PR and content marketing are part of a good solid business strategy.
2010 was a year of substantial growth for us. 2011 will bring new team members, new clients and a larger set of offerings.
Create great ideas and communication products through constant iteration. And have fun doing it.
What a terrific collection of industry insight anticipations, hopes and plans for the new year. 2011 will continue to be the transformation of how people interact and connect. It will be defined by further experimentation on the road to best practices in the space, but it’s a constantly evolving environment and people can’t rest on their laurels of fleeting excellence … since change won’t stop. Associate with the best, keep aiming to do great work, remain socially responsible, be authentic and pursue the role of engaged learner and listener rather than expert (which in my mind doesn’t exist in social media). Mobile, social media and big data will create both new opportunities and challenges, so be prepared but expect many instances of surprise ahead. Best wishes to all of you.
Ditto all of the above; with special emphasis for me on learning and being ready for the new challenges and opportunities in mobile, social media and “big data”. I want to understand the how, why, and where “big data” will affect us, our privacy, and in essence, our quality of life (positively/negatively), and how it will help/hinder us as marketers. I want to be wise & informed enough to ‘sort the wheat from the chaff’ and I want to go from 0-60 in under 5 seconds!
All the very best for 2011 to all at Blue Focus Marketing!
The Revolution would be that the business operates as an ecosystem to serve it’s customers that invest money in them everyday. With employees from top to down and organizations across the company sharing the responsibility of serving their customers, investors and communities with honesty and good business tactics would be refreshing and Revolutionary. Having customers service knowing what advertising and marketing are doing as well as the sales staff knowing what product design is doing and all people in between helping the customer would be beautiful and very profitable for all those involved.
Make sure the the internal and external are in alignment and complementing each other would be truly revolutionary in execution!
Great collection of comments…somewhere in here we see the term “media agnostic”. Can we replace that term in 2011 with something more accurate, like “media neutral”?
Discover unique, innovative ways to bring value to client work in the social media and marketing realm. Tactics that not only make me a better social listener, practitioner, but help generate tangible business value for my clients.