The 5th Model "Crowdsourcing" Hits Madison Ave + Crowdsourcing Infographic (Part 1)
The Rise of Crowdsourcing 2.0: Benefits for brands and ad agencies In the era of seismic change now occurring on Madison Avenue, ad agencies are starting to strap on an extra seat belt. There is a lot of talk about revamping traditional ad agency models, e.g.,...The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)
Social Media Goes Untapped in Pharma The pharma industry spends an estimated $27 billion marketing to doctors and other healthcare professionals. Yet, “while physician time spent on the internet for clinical practice has quadrupled since 2002, less than one percent..."Quest For The Marketing Technologist"
“Is Marketing Talking to IT?” The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?” Marketing – IT: Dysfunctional Behavior?...2011 New Year's Resolutions from Our Adland Galaxy
Madison Avenue Resolutions with a twist of Revolution We used Twitter to scan our universe for resolutions for 2011. As you will find, many of these resolutions are more about ongoing revolutions in the ad agency business. We invite our readers, ad agencies,...
