by Sam Kennedy
We are thrilled to announce the upcoming release of our new book, The Social Employee: How Great Companies Make Social Media Work, out August 23 through McGraw-Hill! In the book, we offer an unparalleled behind-the-scenes look at the social business success stories of...
by Sam Kennedy
According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out on a vital opportunity....
by Sam Kennedy
The following post by Cheryl Burgess (@ckburgess) was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye...
by Sam Kennedy
We are proud—and humbled—to announce that Blue Focus Marketing’s blog has been nominated for a MarketingSherpa Reader’s Choice Award. The team at MarketingSherpa, guided by the stellar Daniel Burstein, (@DanielBurstein) has been producing...
by Sam Kennedy
For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? To nominate, enter their name, company, Twitter handle, reason and click the...
