Here in the final months of 2016, now is as good a time as any to take stock of your branding efforts—where you’ve been, where you are now, and, perhaps most importantly, where you’re going in 2017. Whether you’re one of the 90 percent of brands actively pursuing...
Do you know how effective your content marketing efforts are? Tell me if this sounds familiar. Your marketing team has finally committed to expanding its online presence. Sure, perhaps they’re putting a little too much emphasis on push ads such as pop-ups and banners,...
Sharing Great Content Requires Empowered Employee Advocates Here at Blue Focus Marketing, it’s no secret that we’re big fans of social employees. We can’t help it; it’s in our DNA. Plus, whenever you see compelling examples of employee advocacy, you just can’t help...
Blue Focus Marketing’s Cheryl Burgess Named a Must-See Thought Leader in 2017 Whether in business, politics, or social movements in general, if 2017 ends up being anything like the wild and crazy 2016, we’re in for a whirlwind of surprising twists and turns. Of...
We are living in the age of movements and uprisings, says Scott Goodson (@scottfrog), founder of the pacesetting global marketing/advertising agency StrawberryFrog (@Frogism). Each of us—individuals, brands, social organizations—wants to stand for something, to...
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