Register for @ConferenceBoard Book Discussion on @SocialEmployee #HR #SHRM #socbiz
Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here. In The Social Employee, we...
How Digital Rewards Can Help Build Employee Buy-In #IBMConnect #IBM #SocBiz
I couldn’t think of a better way to welcome the New Year than to participate in IBM’s upcoming Connect Conference, held from Jan. 26-30 in Orlando, Florida. At the conference, I will be co-presenting a panel with IBM’s Ethan McCarty (@ethanmcc). The session, titled...
Chat w/ @MichaelDell at #DellWorld 2013 and @SocialEmployee Fireside Chat w/ @AmyHatDell #SocBiz [VIDEO]
I just got back from an exhilarating few days at the 2013 Dell World event last week, and once again I came away exceedingly impressed with the way Dell has championed the social business conversation within its community. It’s no wonder the Dell chapter in our Amazon...
Float Like a Butterfly, Sting Like @GaryVee – How to Pack Some Punch Into Your Marketing Strategy #SocBiz
It’s amazing how far a good metaphor can carry you, especially one that has already firmly established itself into the corporate consciousness. As Vayner Media (@VaynerMedia) co-founder Gary Vaynerchuck (@GaryVee) explains in his new book Jab, Jab, Jab, Right Hook:...
How @RonRicciCisco is Championing the @SocialEmployee Revolution at #Cisco – And Why He Thinks It’s Inevitable #SocBiz
During our initial research for The Social Employee, we knew that one of the companies we wanted to focus on was the tech giant Cisco (@Cisco). We had learned that the business had recently undergone a dramatic internal transformation in both organizational structure...
A Special Thank You to @Tom_Peters
A Special Thank You to @Tom_Peters who reminds us to thank the people around us – daily. The Thanksgiving holiday is now behind us, and here at Blue Focus Marketing, we’ve certainly had a lot for which to be thankful. And the truth is, sometimes during our busy...
Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
Earlier in this month, I shared a post about marketing extraordinaire Jill Rowley (@jill_rowley) and her inspirational efforts to build engaged cultures of social employees. In the post, I discussed how Rowley has become a champion of the why within the walls of...
Boost Your @Klout Score With Help from @GinaCarr and @TerryBrock #SocBiz #SocialSelling
What’s your Klout score? Whether you know it or not, you have one. And as prominent marketing strategists Gina Carr (@GinaCarr) and Terry Brock (@TerryBrock) argue in their book Klout Matters, it’s not only important to know what that score is, but what it means for...
Looking for a Holiday Gift for Your Employees? @SocialEmployee Makes a Great Gift! #df13 #socbiz #dreamforce
A Holiday Gift Idea for Your @SocialEmployee Well friends, the Holiday Season is upon us. And like you, we’re looking forward to taking stock of what we’ve achieved over the last year, reconnecting with family and friends, and sharing our love for each other...
[VIDEO] Watch @MNBurgess Share the Secret of the @SocialEmployee Revolution With @KareAnderson at @PivotCon #df13
During the whirlwind of activity that was last month’s Pivot Conference, I had a chance to sit down briefly and talk with Kare Anderson (@KareAnderson), who was kind enough to write a nice piece on The Social Employee (McGraw-Hill, 2013) for Forbes back in August. As...
A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
Happy Holidays! Well friends, the Holiday Season is upon us once again. The final months of each year represent a time for giving and a chance for each of us to take stock of what we’ve achieved over the past year, to reconnect with family...
Why It's Important to Leave Your Brand's "Footprints" in the Digital Bazaar by @mnburgess
It is every brand’s responsibility to leave as large a footprint as possible in the digital village. There must be no mistaking that, yes, your brand was here, and yes, its presence is worth paying attention to. This is a process undertaken in thousands of small...
Why It’s Important to Leave Your Brand’s “Footprints” in the Digital Bazaar by @mnburgess
It is every brand’s responsibility to leave as large a footprint as possible in the digital village. There must be no mistaking that, yes, your brand was here, and yes, its presence is worth paying attention to. This is a process undertaken in thousands of small...
@SocialEmployee McGraw-Hill Author @CKBurgess to Participate in #SocBiz Panel at #DellWorld #Dell
I am pleased to announce that I will be taking part in a panel at this year’s Dell World 2013 Conference, which will be hosted Dec. 11-13 in Austin, TX. The panel, titled “Are Your Employees Advocates for Your Company?” will take place on the second day, Dec. 12, at...
How Vine Can Spice Up Your Brand’s Next Marketing Push #brands #branding
Since it’s debut in January, Vine has quickly captured the imaginations of businesses large and small. Brands have used Vine to offer short, often witty, messages to their customer bases. The themes of these posts are naturally varied, with each innovating in exciting...