I am pleased to announce that I will be taking part in a panel at this year’s Dell World 2013 Conference, which will be hosted Dec. 11-13 in Austin, TX. The panel, titled “Are Your Employees Advocates for Your Company?” will take place on the second day, Dec. 12, at 1:00 p.m. CST. Join me and co-host Amy Heiss (@amyhatdell), Social Media & Community University (SMaC-U) Lead at Dell, as we explore what it means to build a culture of brand ambassadors for your company.

Also during the conference, I will be signing copies of our Amazon best-selling book, The Social Employee: How Great Companies Make Social Media Work (McGraw-Hill, 2013). Details on the signing are still forthcoming, so stay tuned here or at the Dell World website for further information.

I am excited to participate in what is sure to be a fun panel with Amy Heiss. What a great opportunity to spread the word of the social employee in the friendly city of Austin! The Dell World Conference has grown built quite a reputation for itself, featuring hundreds of different breakouts and labs over the course of three days. Keynote speakers include Dell Chairman and CEO Michael Dell (@MichaelDell), Tesla & SpaceX CEO Elon Musk (@ElonMusk), and Dell President and CCO Stephen J. Felice (@sjfeliceatdell).

Visit the Dell World registration page to sign up for the event. For those who can’t attend, Dell is acting in the true spirit of social business and offering Dell World: Live Online as a virtual conference experience.

For highlights of last year’s conference, watch the video below. Let’s make this year’s Dell World even better!

In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

See what others are saying about The Social Employee and order your copy today!

Please check out @SocialEmployee media buzz!

“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand

The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

FOREWORD by David C. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company