Well friends, the Holiday Season is upon us once again. The final months of each year represent a time for giving and a chance for each of us to take stock of what we’ve achieved over the past year, to reconnect with family and friends, and to share our love for each other through good food, gifts, and companionship.
But during the hustle and bustle of the holiday season, we here at Blue Focus Marketing hope you don’t forget to share your gratitude with a particularly important group of people: your employees and co-workers. After all, where would your business be without the contributions of this sterling group of people, who, like you, have worked day in and day out to help your brand soar to new heights? So with another successful year coming to a close, a little show of appreciation is in order!
Naturally, we can’t think of a better holiday gift for your team than our Amazon best-selling book, The Social Employee: How Great Companies Make Social Media Work. As we argue in the book, a company’s social employees are its brand ambassadors to the outside world, the engaged, thoughtful, and responsive men and women who work tirelessly to breath life and authenticity into your business’s mission, vision, and values.
It goes without saying that a successful employee base is a well-informed one. And with The Social Employee as their guide, your employees will be able to learn from the most cutting-edge social businesses in the industry. Read the success stories of brands like AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo as they learned to foster thriving social employee cultures by building social tools and training into the very DNA of their business models.
While the social business journey will be different for everyone, the companies that have seen the most success from their social transformation have all come to realize the same essential fact: a brand cannot communicate externally unless it first learns to communicate internally!
So as you’re preparing to start checking off items on your holiday shopping list, remember that no list is complete without remembering to share the gift of The Social Employee with your team!
The @SocialEmployee revolution starts today!
In The Social Employee, we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
“Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere.” —JEZ FRAMPTON, Global Chairman and CEO, Interbrand
The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
AFTERWORD by Kevin Randall, Vice President of Brand Strategy & Research at
Movéo Integrated Branding, and a columnist for Fast Company