It is every brand’s responsibility to leave as large a footprint as possible in the digital village. There must be no mistaking that, yes, your brand was here, and yes, its presence is worth paying attention to. This is a process undertaken in thousands of small...
I am pleased to announce that I will be taking part in a panel at this year’s Dell World 2013 Conference, which will be hosted Dec. 11-13 in Austin, TX. The panel, titled “Are Your Employees Advocates for Your Company?” will take place on the second day, Dec. 12, at...
Master the “why”, and barriers to effective social engagement will dissolve before your eyes. It truly is remarkable to watch the power of social employee evangelism at play. Recently, I was browsing a post by Dan McDade (@dandade) over at the PointClear...
Master the “why”, and barriers to effective social engagement will dissolve before your eyes. It truly is remarkable to watch the power of social employee evangelism at play. Recently, I was browsing a post by Dan McDade (@dandade) over at the PointClear...
Is your brand building a culture of engaged, activated social employees? To answer that, it’s important to know what a social employee looks like, and how you can help to catalyze those traits in your own workforce. It is with that spirit that Blue Focus...
Earlier in October, the Wall Street Journal published an interesting analysis of a recent Deloitte survey, titled “Exploring Strategic Risk.” From these Deloitte results, it has been determined that companies in every industry now consider reputations to be the most...
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