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Why It's Important to Leave Your Brand's "Footprints" in the Digital Bazaar by @mnburgess

by Sam Kennedy

It is every brand’s responsibility to leave as large a footprint as possible in the digital village. There must be no mistaking that, yes, your brand was here, and yes, its presence is worth paying attention to. This is a process undertaken in thousands of small...

@SocialEmployee McGraw-Hill Author @CKBurgess to Participate in #SocBiz Panel at #DellWorld #Dell

by Cheryl Burgess

I am pleased to announce that I will be taking part in a panel at this year’s Dell World 2013 Conference, which will be hosted Dec. 11-13 in Austin, TX. The panel, titled “Are Your Employees Advocates for Your Company?” will take place on the second day, Dec. 12, at...

The Power of @Oracle: How @Jill_Rowley Builds the “Why” Into the @SocialEmployee With @OracleSocial #socbiz #socialselling #Nifty50

by Cheryl Burgess

Master the “why”, and barriers to effective social engagement will dissolve before your eyes. It truly is remarkable to watch the power of social employee evangelism at play. Recently, I was browsing a post by Dan McDade (@dandade) over at the PointClear...

The Power of @Oracle: How @Jill_Rowley Builds the "Why" Into the @SocialEmployee With @OracleSocial #socbiz #socialselling #Nifty50

by Sam Kennedy

Master the “why”, and barriers to effective social engagement will dissolve before your eyes. It truly is remarkable to watch the power of social employee evangelism at play. Recently, I was browsing a post by Dan McDade (@dandade) over at the PointClear...

[INFOGRAPHIC] The 7 Traits of the @SocialEmployee (McGraw-Hill) #socbiz

by Cheryl Burgess

  Is your brand building a culture of engaged, activated social employees? To answer that, it’s important to know what a social employee looks like, and how you can help to catalyze those traits in your own workforce. It is with that spirit that Blue Focus...

@WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz

by Cheryl Burgess

Earlier in October, the Wall Street Journal published an interesting analysis of a recent Deloitte survey, titled “Exploring Strategic Risk.” From these Deloitte results, it has been determined that companies in every industry now consider reputations to be the most...
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