Why It's Important to Leave Your Brand's "Footprints" in the Digital Bazaar by @mnburgess
It is every brand’s responsibility to leave as large a footprint as possible in the digital village. There must be no mistaking that, yes, your brand was here, and yes, its presence is worth paying attention to. This is a process undertaken in thousands of small...@WSJ: Your Reputation is Serious Business: New Findings From #Deloitte #DeloitteOGP13 #socbiz
Earlier in October, the Wall Street Journal published an interesting analysis of a recent Deloitte survey, titled “Exploring Strategic Risk.” From these Deloitte results, it has been determined that companies in every industry now consider reputations to be the most...Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz
A recent IBM global C-Suite study has provided the latest volley of evidence demonstrating that the age of the social business is well underway, and that it’s time for brands to get on the bandwagon. This isn’t necessarily news by itself, but coupled with one of the...Join @ckburgess to talk @SocialEmployee on @IBM #P4SPChat Thurs, Oct 10th 12-1 ET @SmarterPlanet
This Thursday, October 10, from 12-1 p.m. ET, I will be the featured guest on IBM’s #P4SPChat series. The chat, part of IBM’s Smarter Planet program, will be focused around the ideas presented in our Amazon best-selling book The Social Employee (McGraw-Hill, 2013)....Why People Love Social Brands
One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. What really matters is why people would want to purchase your brand. If you start with the why, the personality you will create...
