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Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands

by Cheryl Burgess

  Welcome to the new global ideas economy where huge companies are vying for our love and respect with big ideas over products. There is an art and a science to coming up with global brand ideas that help focus and grow a company. As social media is rising in...

[NEW 2 Min. VIDEO] Master Your Personal Brand @SocialEmployee #SocBiz #SocialEmployee #SocialBusiness

by Cheryl Burgess

    Blue Focus Marketing is happy to announce the release of our newest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Following in the tradition of our previous videos, which focused on the brand/employee...

ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14

by Cheryl Burgess

Blue Focus Marketing® (@BlueFocus) is excited to announce that founders Cheryl Burgess (@CKBurgess) and Mark Burgess (@MNBurgess) will be speaking at the 7th Annual Social Business Forum, set to take place at the Marriott Hotel in Milan on July 1 & 2. The event,...

[VIDEO] Watch @CKBurgess and @MNBurgess Champion #SocBiz Strategy with @IBMSocialBiz

by Cheryl Burgess

In yet another team-up with the fine folks at IBM (@IBMSocialBiz), Blue Focus Marketing (@BlueFocus) was asked to share our thoughts on the value of social business, how it affects social employee culture (@SocialEmployee), why 2014 is going to be the year of the...

What is Personal Branding? @MNBurgess Shares His Thoughts w/ @PeterCardon for @HuffingtonPost [w/ VIDEO] #SocBiz

by Mark Burgess

  Lately at Blue Focus Marketing (@BlueFocus), we’ve been putting a lot of emphasis on the concept of employee branding and why it is an essential aspect of worker culture in the age of social business. In fact, in the coming weeks, we intend to continue to focus...

Announcing “The Rise of the Social Employee” @Dynamic_Signal Webinar #SocBiz #e20

by Cheryl Burgess

A @Dynamic_Signal Webinar: Tues., Feb. 11 @ 11 a.m. PST We are pleased to announce our upcoming webinar, “The Rise of the Social Employee,” hosted by Ajay Ramachandran (@ajay) of Dynamic Signal (@Dynamic_Signal). The webinar, which is set to take place Tuesday, Feb....
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