Small businesses are realizing that social media is here to stay, and they are taking notice because becoming a social brand can help drive revenue. Traditionally, small business have used outbound advertising platforms like direct mail, cable television, newspapers...
The following post by Cheryl Burgess (@ckburgess) was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye...
The following post by Cheryl Burgess (@ckburgess) was initially published as a contribution to The Wharton Future of Advertising Program’s Advertising 2020 Project. Imagine yourself as the CEO of an ad agency in 2020, returning home on a red-eye...
Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Fortunately, I have the privilege of being a part of a vibrant community of networking...
One of the best things about being involved in online communities is the ability to reach out and ask for input, suggestions or ideas—and in the process applying crowdsourcing strategies to a talented group of eager respondents. Recently I reached out to one of my...
If anyone still doubts that social media isn’t going to play a dominant role in small business in 2013, perhaps these New Year’s resolutions from industry experts will change their minds. A few things remain certain in the coming year: Marketing budgets will keep...
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