Marketing Trends for 2011
“It’s all about protecting and nurturing the brand” Writing this post made me think of R.E.M.’s hit song. Yes, things are a bit crazy but this is also an exciting time for marketing professionals. As we start the New Year, we find the barometer for...Is There a Crisis In Crisis Management?
The risk social media brings to brand reputation is real We don’t live in a world where conventional risk-management textbooks prepare us for social media’s impact on brand reputations. Because of the Internet and globalization, social media threats have...The Oscar of B2BTOTY Awards Needs Your Vote
Award Epitomizes B2B Marketing & Social Media Creative ideas seldom come from sitting in a boardroom. Apparently Billy Mitchell and his son Cole, MLT Creative, are evidence of this when they redesigned the new @B2BTOTY logo and trophy. Napkins shifted back and...Creativity with Topspin
Literature, branding and some world-class expertise, all served up with just a bit of topspin. London In Parts 1 and 2 of our conversation with Siegel+Gale’s, Fred Burt, we touched on the value of “simple is smart” in his branding work, the role of social media for...Social Media Has Turbocharged Need for Transparency and Authenticity
“Reason to Choose” London Part 2 of 3 In Part 1 of our conversation with Fred Burt, the managing director of Siegel+Gale London, described the role of his company’s philosophy that elegantly simple brands are better brands. We also discussed the importance...
