Future of Ideas

The Future isn’t what it used to be. “Ideas are the currency of the future.” Insights from Cannes Lions 2011, Modern Creativity all amid seismic industry change. Was the last session of Day One at Cannes 2011 the most profound?  This session...

2011 #Nifty50 Top Twitter Men

Today, Tom Pick (@TomPick), Online Marketing Executive at KC Associates, who blogs at his award winning B2B Webbiquity, and I (@ckburgess – Blue Focus Marketing @BlueFocus360)  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are...

2011 #Nifty50 Top Twitter Women

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber,...

Innovation Gone Wild On Madison Avenue

“Crowdsourcing on the prowl in Adland’s jungle” Once upon a time, ad agencies waited for social media to simply, well….disappear.  This waiting period not only kept agencies from pressing ahead in areas like understanding how new technology could benefit their...

What is a brand?

“Simply irresistible brands” What makes a brand irresistible?   Let’s start with a common understanding by asking a simple question:  What is a brand? Branding is most typically associated with marketing elements like names, trademarks and logos.  But, a...

“Quest For The Marketing Technologist”

“Is Marketing Talking to IT?” The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?” Marketing – IT:  Dysfunctional Behavior?...