Real Brands Need Real-Time Leaders
The Importance of Embracing Social Media in the C-Suite The impact of social media in the digital bazaar is undeniable. Consumers now demand more transparency, authenticity and engagement from their brands, and the businesses smart enough to pay attention are happy...Rutgers Career Changer: When Science Meets Business – Super Stars Are Born
Rutgers: Science Meets Business “Finally” Success in the modern global business environment is driven by talent, vision, innovation and leadership. New leaders of tomorrow will be shaped not only by changing technologies but also by...Shift in Marketing Industry Trade Pubs to Marketing Blogs
As Marketers, we are constantly racing to prove the value of every dollar to generate ROI. We are always searching for the silver bullet, that extra bit of information that helps us gain an advantage. We are focused on trying to elevate our game as more power shifts...When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation
“This is a test of the Emergency Broadcast System.” Ever since the advent of radio and television, these words have offered us a sense of connectedness and security. While these tests had an uncanny way of interrupting the climactic moments of our favorite programs,...MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012
Blue Focus Marketing® Earns MarketingSherpa’s Reader’s Choice Distinction for “Best Social Media Marketing Blog” We are very happy to announce that Blue Focus Marketing has been selected as MarketingSherpa’s Reader’s Choice – “Best Social Media Marketing Blog”...
