One of the most powerful impacts of social media is the way it has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives,...
Lately at Blue Focus Marketing (@BlueFocus), we’ve been putting a lot of emphasis on the concept of employee branding and why it is an essential aspect of worker culture in the age of social business. In fact, in the coming weeks, we intend to continue to focus...
About two weeks ago, on Tuesday, Jan. 21, Blue Focus Marketing was invited to discuss our Amazon best-selling book The Social Employee (McGraw-Hill, 2013) at the Conference Board headquarters in New York City. The webcast, which was moderated by Conference Board...
It seems like the year has barely begun, and already Tom Peters (@Tom_Peters), known by many as the “Red Bull of business management thinkers,” has rolled out several important imperatives for 2014. His first directive came in early December, presented as an...
It seems like the year has barely begun, and already Tom Peters (@Tom_Peters), known by many as the “Red Bull of business management thinkers,” has rolled out several important imperatives for 2014. His first directive came in early December, presented as an...
In the social business world, reputation reigns supreme. Fortunately, increasing evidence suggests that executives in the C-Suite have come to understand this point very clearly. Reputation is intrinsically linked to the rise of social media in business, which in turn...
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