A few weeks ago, I was proud to unveil my TEDx Navesink talk, “The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities....
A few weeks ago, I was proud to unveil my TEDx Navesink talk, “The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities....
Recently, my TEDx Navesink talk, “The Rise of the Social Employee,” was released online, along with all of the other wonderful talks from that day. As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to...
Last month, I had the great honor of presenting a talk at TEDxNavesink (@tedxnavesink) at Two River Theater in Red Bank, NJ. My talk, titled “The Rise of the Social Employee,” covered themes established in our Amazon best-seller The Social Employee (McGraw-Hill,...
There is an old saying that a rising tide lifts all boats. The basic premise behind this idea is that when favorable conditions are created, whether in an economic or cultural context, then everyone benefits. In social business, we have argued that it is the...
Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter...
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