"Quest For The Marketing Technologist"

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“Is Marketing Talking to IT?” The real question companies should be asking themselves isn’t, “Is marketing talking to sales?” but rather, “Is marketing talking to IT?” Or for that matter, “Is IT talking to marketing?” Marketing – IT:  Dysfunctional Behavior?...

Marketing Trends for 2011

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“It’s all about protecting and nurturing the brand” Writing this post made me think of R.E.M.’s hit song.  Yes, things are a bit crazy but this is also an exciting time for marketing professionals.  As we start the New Year, we find the barometer for...

Creativity with Topspin

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Literature, branding and some world-class expertise, all served up with just a bit of topspin. London In Parts 1 and 2 of our conversation with Siegel+Gale’s, Fred Burt, we touched on the value of “simple is smart” in his branding work, the role of social media for...

Simply Authentic Branding

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“Simple is Smart” London “There’s almost a cinematic quality [in Beowulf],” Fred Burt exclaimed, his voice crackling with excitement across our international phone connection. “Grendel is swooping across the marshes, absolutely incandescent with rage...

Seven Keys to Creativity

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Lasting Creative Impressions Tim Leake Interview – Part 3 of 3 New York City – Soho Parts 1 and 2 of our conversation with Tim Leake have taken us through the creative process itself, the role teaching can play in understanding it, and even tips the...

Creativity Starts with Listening

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Epirot Ludvik Ludvik+Partners, Epirot Ludvik Nekaj In advertising, innovation and creative risk are key to producing distinctive results. This likely comes as no surprise, I’m sure. Clients approach agencies expecting that their unique blend of consumer insight...