Big things can happen when a company commits to the principles of social business. Just ask Martyn Etherington (@Etherington_CMO), Chief Marketing Office at Mitel (@Mitel), who over the past year used our best-selling book, The Social Employee (McGraw-Hill, 2013), as...
Well, I’m back from the exhilarating experience of the 2015 IBM ConnectED (@IBMConnect) Conference, held this year in Orlando, Florida. I’m sure everyone who was here to experience the event with me will agree that there was so much going on at any given point each...
Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat It’s always...
Day/Time: Thursday, Feb. 12, 1 p.m. ET Our little social business book that could, The Social Employee, keeps rolling right along. We are proud to announce that IBM (@IBM) has selected The Social Employee (@SocialEmployee) for “The Shortlist,” the company’s monthly...
I’m here reporting from IBM ConnectEd 2015 (@IBMConnect) in Orlando, Florida. Earlier, I posted on my experience on Monday at the Women’s Executive Lunch, hosted by Katrina Troughton (@KatyTroughton), Vice President, Smarter Workforce Solutions at IBM. Thanks...
One of the most interesting byproducts of the social business era has been the rise of content marketing. It’s a powerful means of generating awareness for a brand or product, one that is both stylish and informative in its presentation — and flexible...
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