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Making Waves: The @SocialEmployee in Action at MIT Sloan and The Boston Globe #SocBiz

by Cheryl Burgess

Big things can happen when a company commits to the principles of social business. Just ask Martyn Etherington (@Etherington_CMO), Chief Marketing Office at Mitel (@Mitel), who over the past year used our best-selling book, The Social Employee (McGraw-Hill, 2013), as...

#IBMVerse is all the rage at #IBMConnectED #NewWayToEngage #SocBiz

by Cheryl Burgess

Well, I’m back from the exhilarating experience of the 2015 IBM ConnectED (@IBMConnect) Conference, held this year in Orlando, Florida. I’m sure everyone who was here to experience the event with me will agree that there was so much going on at any given point each...

Social Leaders: Spreading the #SocBiz Fire on #SocBizChat #Leadership #HR #NewWayToWork

by Cheryl Burgess

Chat: IBM “The Shortlist” Twitter Chat Topic: The Social Employee Day/Time: Thursday, Feb. 12, 1 p.m. ET Moderator: IBM (@IBMSocialBiz) Panelists: Cheryl Burgess (@CKBurgess), Mark Burgess (@MNBurgess), Kevin Randall (@KevinBrandall) Hashtag: #socbizchat It’s always...

Invitation: IBM #SocialBizChat to Host @SocialEmployee w/ @kevinbrandall, @ckburgess, @mnburgess #socbiz #HR

by Cheryl Burgess

Day/Time: Thursday, Feb. 12, 1 p.m. ET Our little social business book that could, The Social Employee, keeps rolling right along. We are proud to announce that IBM (@IBM) has selected The Social Employee (@SocialEmployee) for “The Shortlist,” the company’s monthly...

Engaging the Next-Gen Workforce through Collaboration #SocBiz #Leadership #Leaders

by Cheryl Burgess

  I’m here reporting from IBM ConnectEd 2015 (@IBMConnect) in Orlando, Florida. Earlier, I posted on my experience on Monday at the Women’s Executive Lunch, hosted by Katrina Troughton (@KatyTroughton), Vice President, Smarter Workforce Solutions at IBM. Thanks...

Honored to be Ranked #19 in Top 200 #ContentMarketing Influencers & Brands by @mnburgess

by Mark Burgess

One of the most interesting byproducts of the social business era has been the rise of content marketing. It’s a powerful means of generating awareness for a brand or product, one that is both stylish and informative in its presentation — and flexible...
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